Andrew Revkin

Hi,
My son Matthew is wondering about a passage quoted in his spelling textbook. It is credited to you, from "A Car with a Mind of Its Own". He is trying to find the book because he thinks it sounds interesting. We are having no luck finding it on Amazon and no Google hits either on the title. I'm puzzled - was it an article you wrote, perhaps, thus the difficulty finding any further information?

Any insight you can provide would be helpful (and appreciated by Matt)!

Thanks, Kristy Muysson

Hi Andrew - I thought you would be interested in philanthropic consultancy LBG Associates' new research study, The Green Effect: How Community Involvement Is Embracing Environmentalism. This report redefines what it means to be "green," and presents a new environmental performance index for companies that includes both operational and community involvement criteria.

This research reveals not only the top environmental trends and practices among 51 of today's leading corporations (such as IBM, Intel, Ben & Jerry's, Citi, Toyota, LL Bean, Seventh Generation, Patagonia, Con Edison, and Ford, to name just a few), but also includes a self-diagnostic tool that helps determine if a company is a Peridot (becoming green); a Jade (green in many business and community involvement practices); or an Emerald (extremely green).

Robert Johnson, President of the Wildlife Habitat Council, cites The Green Effect extensively in his most recent President's message at this link:
http://www.wildlifehc.org/about/president.cfm

Let me know if you have any interest! Laura Beaudry, Director of Research, LBG Associates, 203-750-0500- lbeaudry53@gmail.com